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Below you'll find a list of all posts that have been tagged as “Thought Leadership”
In a perfect world, shoppers would immediately know your dealership’s competitive advantages (i.e., amenities, “why buy” statement, and specials) by perusing your website. But that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you. If you aren’t …
Live chat isn’t always as easy as adding code to your website and watching the leads come into your CRM. If you don’t have the correct processes and practices in place before you start, there’s a very likely chance that your live chat service could fail. And terrible chat can be catastrophic to your dealership. 7 Ways to Avoid Live …
Investing in self-managed live chat can be a big, yet profitable step for your dealership. It saves you money and allows you to connect with your online shoppers in a way that builds trust and starts lasting relationships before they even reach your physical store. However, managing chat at the dealership can be quite a challenge. That’s why I’m sharing …
Since the beginning of time, there have always been lot of lost sheep on websites. And, until a few years ago, there was no possible solution to help them find their way around your dealership’s digital showroom. Your shoppers were all alone to roam and be lost little sheep. But then dealership website chat was born, and live chat representatives …
Dare I say it…soon enough, it’s going to be winter. And when winter comes, you’re not going to share another Game of Thrones meme, but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter – such as holidays, bad weather, illness…maybe even snowball fights. So, what kind of processes are …
You signed up with a live chat provider because you believed it would be beneficial to your dealership’s business. So how often do you check to ensure they are delivering the results you were told to expect from the beginning? We recommend that you evaluate your live chat provider or your internal chat team every month. Below, are relevant benchmarks …
“My dog ate my homework.”For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution. Avoid these top 3 excuses …
Have you ever sat down at a restaurant, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu? Strike one. You expected them to have the food they advertise. You’re not happy, …
Once upon a time, in the Land of Aluminum, Steel, and Rubber, there lived a team of Salespeople working at R-U-SERIOUS Dealer. These Salespeople, it is believed, had a rare gift for multitasking. Every day, they would tackle many different tasks – from taking and making phone calls, emailing prospects, making walk-around videos, attending to customers on the lot, and …
