Below you'll find a list of all posts that have been tagged as “Thought Leadership”
Last week our nation shuddered when we watched the unnecessary and tragic death of yet another unarmed black citizen, George Floyd. It is unbearable that his death is just the latest of others preceding him who have senselessly died because of inadequate training, outdated policies and unrelenting racism. This feels like an impossible letter to write. As part of a …
Making the customer experience personal, seamless, and relevant is the new battleground. Studies show that for most of your customers, this is now a table-stakes expectation. According to PWC, 59% of people will walk away after bad experiences, even when they love a company or product. Your dealership might be feeling the harmful effects of a bad customer experience right …
Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went over simple digital marketing tips that help distracted shoppers pay attention to your business during their automotive research. Part 2 was full of helpful ideas on dealership promotions and unique amenities that cater to multitaskers. Now that …
Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers are multitaskers. How do you sell cars to people juggling their time and attention? In an effort to help your car business boom in the era of always-on consumers, we created a three-part series of automotive marketing …
Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it all done other than to do multiple things at once? If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all …
Since the inevitable death of organic social reach, dealers’ opportunity to reach and engage Facebook’s 2 billion users rests on paid advertising. Now that it takes a little more effort to promote your dealership on Facebook, those dealers who DO advertise will rise to the top. You can be one of them. If you’re familiar with Facebook Advertising, you know …
We are well into 2021, and car sales continue to cool off despite the summer heat. As vehicle sales flatten, optimizing dealership service department best practices will play a critical part in maximizing dealership revenue. The service department brings in a large sum of money to your dealership, often accounting for a majority of the profit. Yet, it’s very likely …
“Your company doesn’t have a culture. It is a culture.”- Simon Sinek For 10 years, ActivEngage has provided the most trusted live chat service to automotive businesses around the world. We lead a diverse team of skilled and driven professionals united by a shared goal: helping our automotive clients build lasting relationships with their customers. But at ActivEngage, we …
Happy New Year! For many months, we’ve been hard at work, looking for ways to transform digital communications between businesses and the customers they serve. And we’re proud to finally let the cat out of the bag and announce a series of new ActivEngage chat features that will help dealerships enhance and deepen conversations with consumers. New Year, New ActivEngage …
