Conversations that Convert—Winner Chevrolet's Success with Live Messaging Read Case Study
Below you'll find a list of all posts that have been tagged as “Thought Leadership”
Does your dealership need the power of automotive SEO? With car dealerships seemingly on every corner, you’ve got to make sure you’re leaning into every competitive advantage. This includes making sure your car dealership’s offerings are highly visible and being found by the right people in your communities. Attracting customers looking for the services car dealerships offer is a must, …
Based on the conversations we’ve seen over the past year and a half, it’s clear that people are craving connection. So much so that shoppers seek digital touchpoints during their entire customer journey, like live chat, to get their needs met. In conjunction with this trend comes the sudden boom in online car buying, which is no longer just a …
Marketing is an important part of any industry, and the automotive industry is no exception. As the consumer world continues changing and becomes an increasingly online experience, the world of marketing is being revolutionized, and some companies are struggling to keep up and maintain engagement throughout the customer journey. A smart, well-planned campaign is a key component in automotive marketing …
Brand loyalty is exactly what it sounds like- a customer’s loyalty to a brand. But, there’s more to it. “Acceptance” is level one, “preference” is level two, and finally, “allegiance” is level three, and by far the most important level of loyalty, where we give all of our trust to a brand, to the extent that we aren’t willing to …
When selling cars online, it’s imperative to ensure your automotive internet sales processes are up-to-date, impactful, and streamlined. Car dealerships are no longer purely physical places. Automotive retail has changed, and for the better (in our opinion). The car dealership website is now just as much of a showroom as your in-store showroom is, and is now built on top …
Dealer marketing has gotten a lot harder in the post-pandemic world. People have adjusted their spending priorities and changed where and how they shop. Unless you change your training and strategies to match, your brand will end up in the dust. It’s all about digital platforms now, and the trend shows no signs of slowing anytime soon. More people who …
This blog was updated on 3/21/2024 Are you thinking about your automotive social media marketing efforts? In 2021, nearly 63% of the entire world’s population actively used social media for almost 2.5 hours a day. This statistic is simply staggering, and there is something pretty invaluable for those in the automotive industry to infer from this: Those people drive cars. …
Okay, so you know you need to put out car ads, but you’re not sure where to put your efforts. Maybe you’ve run a few campaigns with minimal success. Maybe worse, you dumped a respectable amount of money into a car ad platform that returned nothing but a few wishy-washy leads. Dealership marketing isn’t easy, but you’re not alone! If …
Now that almost every business has an online presence, getting online reviews is a normal part of everyday life. Still, it can be challenging to know the best way to respond to customer feedback. And with automotive reputation, unfortunately, being historically mediocre, you’ll likely run into a few difficult customers when you have increased review quantity. There’s always a temptation …
ActivEngage Live Messaging Service is very real, provides 100% people-powered conversations, and delivers some seriously high-conversion results for your dealership.
