Below you'll find a list of all posts that have been tagged as “Thought Leadership”
Now that almost every business has an online presence, getting online reviews is a normal part of everyday life. Still, it can be challenging to know the best way to respond to customer feedback. And with automotive reputation, unfortunately, being historically mediocre, you’ll likely run into a few difficult customers when you have increased review quantity. There’s always a temptation …
It’s not good enough to close the ticket when the chat ends. Your follow-up methods can have a significant impact on future customer interactions. Your Customer Relationship Management (CRM) team needs to address every chat request quickly and professionally. Suppose a lead asks a question about a potential purchase or has a service inquiry. In that case, it’s essential to …
When we talk about quality as a concept, a few things usually come to mind. Some describe it as the degree of excellence of something (or someone!). Others may say it’s about meeting certain expectations. Vague at best. But when we talk about quality in a chat evaluation, it’s important to know what characteristics you’re measuring and why. ActivEngage Director …
It doesn’t matter how you sell; your dealership can thrive with Facebook leads on the bottom line. If you’re still not convinced about investing in automotive marketing on Facebook, here’s a quick snapshot of why you should: Facebook still has the largest user database out of all social platforms, with 2.32 billion monthly users as of the end of 2018 …
What’s missing in automotive digital retailing? That’s a question many of us in the automotive industry have investigated for years, particularly in 2020. I interviewed some car dealers and found five digital retailing questions and concerns frequently brought up during the discussion on my quest to find out. Misconceptions and misguided assumptions are the enemy of a proper process and …
Last week our nation shuddered when we watched the unnecessary and tragic death of yet another unarmed black citizen, George Floyd. It is unbearable that his death is just the latest of others preceding him who have senselessly died because of inadequate training, outdated policies and unrelenting racism. This feels like an impossible letter to write. As part of a …
Making the customer experience personal, seamless, and relevant is the new battleground. Studies show that for most of your customers, this is now a table-stakes expectation. According to PWC, 59% of people will walk away after bad experiences, even when they love a company or product. Your dealership might be feeling the harmful effects of a bad customer experience right …
Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went over simple digital marketing tips that help distracted shoppers pay attention to your business during their automotive research. Part 2 was full of helpful ideas on dealership promotions and unique amenities that cater to multitaskers. Now that …
Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers are multitaskers. How do you sell cars to people juggling their time and attention? In an effort to help your car business boom in the era of always-on consumers, we created a three-part series of automotive marketing …
