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Below you'll find a list of all posts that have been tagged as “Thought Leadership”
*This content was updated on 12/21/2022 Automotive live chat (or automotive managed messaging, as we like to call it) has become somewhat of a four-letter word in the automotive industry in recent years. We know that automotive live chat and live chat software are proven digital tools that help engage curious online shoppers on your car dealership website. As a …
If you work at a dealership or are in dealership marketing, you are without a doubt pummeled daily with vendor marketing emails selling you a dizzying variety of products. We would know. After all, we’re an automotive managed messaging company that sends some of those emails! Eventually, you get desensitized and ignore these emails. No hard feelings; it happens. It …
This article was originally created for Dealer Marketing Magazine by ActivEngage’s COO, Carol Marshall. Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long lunches with business colleagues. Game night with friends on the weekend. Laughing until I cry until the wee hours of the morning …
Does your dealership need the power of automotive SEO? With car dealerships seemingly on every corner, you’ve got to make sure you’re leaning into every competitive advantage. This includes making sure your car dealership’s offerings are highly visible and being found by the right people in your communities. Attracting customers looking for the services car dealerships offer is a must, …
Based on the conversations we’ve seen over the past year and a half, it’s clear that people are craving connection. So much so that shoppers seek digital touchpoints during their entire customer journey, like live chat, to get their needs met. In conjunction with this trend comes the sudden boom in online car buying, which is no longer just a …
Marketing is an important part of any industry, and the automotive industry is no exception. As the consumer world continues changing and becomes an increasingly online experience, the world of marketing is being revolutionized, and some companies are struggling to keep up and maintain engagement throughout the customer journey. A smart, well-planned campaign is a key component in automotive marketing …
Brand loyalty is exactly what it sounds like- a customer’s loyalty to a brand. But, there’s more to it. “Acceptance” is level one, “preference” is level two, and finally, “allegiance” is level three, and by far the most important level of loyalty, where we give all of our trust to a brand, to the extent that we aren’t willing to …
When selling cars online, it’s imperative to ensure your automotive internet sales processes are up-to-date, impactful, and streamlined. Car dealerships are no longer purely physical places. Automotive retail has changed, and for the better (in our opinion). The car dealership website is now just as much of a showroom as your in-store showroom is, and is now built on top …
Dealer marketing has gotten a lot harder in the post-pandemic world. People have adjusted their spending priorities and changed where and how they shop. Unless you change your training and strategies to match, your brand will end up in the dust. It’s all about digital platforms now, and the trend shows no signs of slowing anytime soon. More people who …
