Below you'll find a list of all posts that have been tagged as “Thought Leadership”
In an era of cost-cutting automation, don’t lose sight of customer conversations. It can be easy to be tempted by possible savings when faced with the option to use a bot/AI. The reality is: You may be compromising earnings, both in the short and long term, by ignoring the great customer satisfaction that comes from having meaningful conversations that encourage …
To non-dealership folks and those not well acquainted with the automotive industry, selling cars might seem like the most significant revenue generator and the most profitable part of the whole operation. After all, the lots are lined with tons of cars (well, at least they used to be). But while it does make up a large percentage of dealership profit, …
Narrator: You’re watching Inside Automotive with Jim Fitzpatrick. Jim Fitzpatrick: Hey everyone I’m Jim Fitzpatrick thanks so much for joining us on another edition of Inside Automotive right here at the CBT Automotive Network. Today we’re happy to have with us in the studio Mr. Ted Rubin who’s the Chief Executive Officer of ActivEngage a people-powered web-based live chat and …
I don’t know about you, but a car dealership website definitely has an effect on my decision to buy from a car dealer. Just like any other digital retailing or online shopping experience, customers value a professional looking website, up-to-date aesthetics, and a responsive design. If a car dealer website lacks one or more of the above-mentioned criteria, my faith …
We know what you’re thinking. “That title is a little on the nose.” Maybe you aren’t thinking that. But if you are: You might be right! This is less of a blog and more of a “tooting our own horn” opportunity. Well, less tooting our own horn and more showing some of our great dealership partners tooting our horn. (On …
Working in a dealership and automotive industry, you know that it takes special conversational and people skills to earn customer trust. Customers and potential buyers don’t want to be seen as just another sale; they are people (just like you) that have vehicle needs for different reasons in each of their unique lives. Given the nature of technology and communication …
In any relationship, communication is key. Romantic relationships, friendships, business partnerships, and even sales transactions; all of these require communication to initiate, sustain, and maintain. Misunderstandings, assumptions, presumptions, and any other relational mishaps you can think of, almost always come from a place of uneven or poor communication. In an increasingly digital world, where consumers start and sometimes end their …
a guest blog by Wes McClelland, Sales Director at ActivEngage I’ve never been a quitter; it’s not something I do, nor is it in my DNA. In February of 1996, I was newly married and looking for a job. I was fresh out of college, where I majored in Criminal Justice. I wanted to become a peace officer in the …
Tax season. A boon to some, a bother to others. But as a car dealer, you most likely look at tax season as an opportunity to engage prospective car buyers who now have a little extra cash to spend. As you should! A sizable tax return can be the perfect down payment. And with decent incentives, even a modest return …
