Below you'll find a list of all posts that have been tagged as “Thought Leadership”
Jim Fitzpatrick:Â For most dealerships, chat volume is higher than pre-COVID levels, indicating a growing consumer preference for digital communication and online car shopping. Yet, all too often, automotive retailers miss out on crucial leads due to subpar communication. On today’s show, we’re pleased to welcome back Ted Rubin, who’s the founder and CEO of Active Engage, to discuss how dealers …
(Article first appeared on AutoSuccess Online’s November 2023 Edition) Digital natives were born into a world filled with rapidly advancing technology, and as a result, they are unlike any consumer group that came before them. Understanding who digital natives are, how they think, and how to effectively engage with them is critical for dealers looking to thrive in a modern …
Jim Fitzpatrick: I wanna thank you so much for taking the time out of your busy schedule to join me here in the studio and as well as you, Phil, I know that you’re zooming in here as we do nowadays, so thank you so much for joining us as well. Jim Fitzpatrick: Ted, let me kind of start with …
Original Source: Digital Dealer | From Chat to Checkout: Optimizing the Digital Retail FunnelBy Carol Marshall, COO, ActivEngage, Inc.In the ever-evolving automotive landscape, auto dealerships are embracing the potential of online digital retail tools to enhance the car buying journey. Cox Automotive’s 2022 Car Buyer Journey Study reveals that an impressive 81% of car shoppers acknowledge the significant impact of …
Simon Baker: So come up and join me here. We’re going to have a real deep conversation, I hope, around how sort of AI machine learning can be sort of really practically applied. But let’s first things first, introductions. So Roman, introduce yourself. Roman Sidorchuk: Thank you very much for the invite. Really looking forward to this conversation. I am …
Jim Fitzpatrick: As the industry moves further into a digital future, you need to be mindful of your digital experience. Joining us in the studio today is Ted Rubin, the Chief Executive Officer of ActivEngage, a people-powered web-based live chat and communication solutions provider to discuss the latest insights and trends into dealer to consumer conversations. Ted, thank you so …
With the rise of technology, the way people shop for cars has changed drastically in recent years. Today’s car buyers are more likely to research and shop online, and they expect to be able to find the information they need quickly and easily. As a result, internet leads have become a crucial part of the car sales process and the …
The automotive industry is in an exciting new era! It’s the era of utilizing technology to help improve the customer experience in the world of car sales. One critical aspect of this technology is the integration between different software systems used by dealerships. It’s imperative that all of your technology plays nice to ensure the most streamlined customer experience – …
Being a successful car salesperson requires more than just a desire to sell cars and make money. When you’re selling cars, you aren’t just selling the vehicle that is getting your customers from Point A to Point B. You’re selling them an extension of their lifestyle, a reflection of themselves. This might sound a bit too deep, but it’s basic …
