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Below you'll find a list of all posts that have been tagged as “Thought Leadership”
Dealers, your online customers want to communicate with you in real-time. Having live chat services is the best way to connect with them, build your reputation, and get more leads all at once! But in order to do this, you need to be one with live chat (or at least let go of some preconceived ideas). Today’s post is about …
There’s an ongoing struggle in the dealership community for winning a shopper’s trust. Why? Because shoppers have a preconceived idea of the car buying experience at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to …
A dealership is often a high-stress environment. And if you don’t have a viable dealership culture of appreciation, you’re going to have to hire over and over again. So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for their excellent skills, which helps them …
The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. Your standards should be the same for your live chat team. But how are their conversations even remotely similar? Live Chat Team vs. Sales Team The Greeting As the saying goes, …
You may think that the only place a chat invitation belongs is on your dealership’s website. However, there are many dealerships across the country who have expanded the marketing of their chat service in the most unlikely places, and have received real benefits from doing so! What unlikely places am I talking about? Facebook You can promote live chat anywhere you …
Live chat can be a great way to offer excellent online customer service, generate leads, and build lasting relationships with shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case…and the worst part is you could be avoiding it! Today I’ll be sharing three ways …
News about the World Cup and its rockstar soccer players have been making headlines lately. One of the hottest players of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you rep your dealership brand like Ronaldo? Have an Alter Ego According to Nike, Ronaldo …
“I’m just not sold on the whole volunteering thing” – Said no dealership, ever In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, …
“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on your face.’ But how much of the nose on your face can you see, unless someone holds a mirror up to you?” ― I, Robot Have you ever tried to look at your nose? You can’t because …
