overcome shopper distrust during the car buying experience

7 Steps to Overcome Shopper Distrust

Written By Ted Rubin

There’s an ongoing struggle in the dealership community for winning a shopper’s trust. Why? Because shoppers have a preconceived idea of the car buying experience at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to …

How to Build a Better Dealership Culture

Your Dealership Staff Wants a Culture of Appreciation

Written By Carol Marshall

A dealership is often a high-stress environment. And if you don’t have a viable dealership culture of appreciation, you’re going to have to hire over and over again. So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for their excellent skills, which helps them …

Lead follow-up best practices

7 Crucial Days Following a Test Drive

Written By AE Staff

7 days. It’s not just a quote from the terrifying film “The Ring,” or as the Japanese know it “Ringu.” It’s also the crunch time for car buying decisions. Edmunds.com recently reported that 79% of shoppers buy a car within seven days after a test drive. That means that if you weren’t charming enough to sell the vehicle the day …

Soccer Stadium

Be the Cristiano Ronaldo of Dealerships

Written By Ted Rubin

News about the World Cup and its rockstar soccer players have been making headlines lately. One of the hottest players of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you rep your dealership brand like Ronaldo? Have an Alter Ego According to Nike, Ronaldo …

Car Dealership volunteer

3 Reasons Community Involvement Benefits Your Dealership

Written By Carol Marshall

“I’m just not sold on the whole volunteering thing” – Said no dealership, ever In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, …

Don't use these words at the showroom

Dealer Terminology You Should Never Use Around Your Customers

Written By AE Staff

“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on your face.’ But how much of the nose on your face can you see, unless someone holds a mirror up to you?” ― I, Robot Have you ever tried to look at your nose? You can’t because …

Digital Retailing

How to Sell Cars with an iPad

Written By AE Staff

A colleague recently mentioned going to an old-fashion diner and having her order taken on an iPad. As contrary as it seems, it got me thinking that nowadays, technology really has taken the crown – especially in the business world. Things like the file cabinet, the briefcase, and the folder are a few of the passé ways in which business …

Pumpkin carving

What Breaking Bad’s Gus Fring Can Teach You About Management

Written By Carol Marshall

If you’ve seen AMC’s Breaking Bad, you already know about the radical transformation of Walter White, a chemistry teacher who turned into a drug kingpin when he found out about his terminal cancer. You already know about last season’s epic chess match between Walt and Gus Fring, a respected restauranteur who used his business savvy to front an extremely successful …