Below you'll find a list of all posts that have been tagged as “Industry Trends”
You’ve invested a significant amount of time and money into optimizing your car dealership’s digital marketing strategy. Then, you’re told you have to make budget cuts because consumers aren’t buying cars like they were in 2016. What should you do? Well, maybe it’s easier to start with what you shouldn’t do. ActivEngage CEO on Live Chat During Slowing Car Sales …
The role of the car salesperson is changing. While back in the day, shoppers would learn about car models at the dealership’s physical showroom, thanks to the Internet, they now often arrive at your lot fully equipped with a competitive overview of the vehicle they want. The way people buy cars is evolving, and so are their expectations toward the …
Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” It makes sense; try and stop pedaling and see how long you stay up! For people who do sales for a living (and more specifically, those who sell cars), the principle is very similar. Auto dealers are always looking for leads, trying …
Let’s be honest – your shoppers aren’t all saintly angels. Some of them are researching for their dream car during work. Actually, A LOT of them are on your website while at work. And they don’t want their boss to know! And since they aren’t going to stop, no matter what you say or do, your role is to be the …
Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff. The following characteristics are advantages that could increase your bottom line, so listen up! All About That Tech Millennials are tech savvy. They grew up during …
The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send certain messages to your local shoppers ONLY, and in order to do that – you need to use Geofencing. What is Geofencing? Geofencing is a popular customer targeting technology that uses GPS location. It gives you the …
“Nothing is more powerful than an idea whose time has come.” — Victor Hugo As the live chat industry grows, chat technology is getting better every day. New ideas are creating new chat features, and it’s important to know what options are out there that make tasks easier for your chat team and your online shopper’s chat experience more helpful. …
Emotional intelligence is the ability to absorb emotional cues and use it to guide behavior. It’s essentially the combination of personal and social competence, and it affects how well we interact with others. When it comes to digital messaging (live chat, SMS, Messenger, etc.) in the age of customer experience, emotional intelligence (EI) can mean the difference between losing a …
A colleague recently mentioned going to an old-fashion diner and having her order taken on an iPad. As contrary as it seems, it got me thinking that nowadays, technology really has taken the crown – especially in the business world. Things like the file cabinet, the briefcase, and the folder are a few of the passé ways in which business …
