Below you'll find a list of all posts that have been tagged as “Industry Trends”
The automotive industry is facing uncertain times, as COVID-19’s effects on business remain unclear. The nation continues to practice social distancing as a safety measure, putting businesses that depend on real world foot traffic in a tight spot. Social distancing may affect real world business, but digital foot traffic is thriving. To offset any upset in sales, we’re sharing three …
Thank you very much for entrusting your customer-facing communication to ActivEngage. We take this responsibility very seriously, making sure that we deliver detailed and quality conversations to your customers each day. Many of you are closely monitoring the Coronavirus (COVID-19), and the state of its impact on our country and businesses. At ActivEngage, we’re monitoring it closely as well. Because …
It’s important for businesses in all industries to stay on top of consumer trends. But, for the car dealer, it’s crucial to understand the underlying values that drive car buyers towards certain businesses and away from others. Simply put, a dealership that aligns with its car buyers’ values and behavior will win their business. And to keep ahead, first, you …
Are Facebook Inventory Ads Stealing Your Customers? 2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always on social media, so why aren’t you taking advantage of promoting your inventory right into their News Feed? ActivEngages’ newest feature, Social Advantage, does just that. With this latest implementation, …
“Stop wasting so much time on leads that won’t close!” Sound familiar? If you’ve ever screamed internally when you watch your BDC repeatedly follow up with crappy leads, it’s because you know that the quality of your leads determines the quality of your showroom traffic—and if this month’s sales quota will be met. With today’s shoppers visiting less than 2 …
You know that dealership live chat feature vendors are raving about? The one where you can ride in on a horse and shining armor to ‘save the day’? Yes, that one — the live chat feature that allows you to take over your provider’s conversation. It’s absolutely terrible. Rescuing your live chat provider is ridiculous. Here are three reasons why …
You may have heard that Google launched Google Business Profile Chat, a new feature that allows you to chat directly with customers on Google Search. But did you know you can also leverage today’s most popular form of communication for Google Ads, too? That’s right, thanks to the Google Click-to-Message ad extension, you can start SMS text conversations that will …
![How to Make the Most of Automotive Live Chat in a Slowing Economy [PODCAST]](https://www.activengage.com/wp-content/uploads/2017/07/Automotive-Podcast-with-Todd-Smith-and-AutoSuccess.jpg "How to Make the Most of Automotive Live Chat in a Slowing Economy [PODCAST]")
You’ve invested a significant amount of time and money into optimizing your car dealership’s digital marketing strategy. Then, you’re told you have to make budget cuts because consumers aren’t buying cars like they were in 2016. What should you do? Well, maybe it’s easier to start with what you shouldn’t do. ActivEngage CEO on Live Chat During Slowing Car Sales …
The role of the car salesperson is changing. While back in the day, shoppers would learn about car models at the dealership’s physical showroom, thanks to the Internet, they now often arrive at your lot fully equipped with a competitive overview of the vehicle they want. The way people buy cars is evolving, and so are their expectations toward the …
