Below you'll find a list of all posts that have been tagged as “Industry Trends”
First things first: What is digital marketing? Digital marketing covers your overall online presence. This includes your website, social media accounts, email marketing, mobile devices, and smart fridge — you get the picture. Wherever you can place ads to engage your potential customers online: that’s digital marketing. But, we’re going to get more specific and talk about the importance of …
(From the perspective of a CEE, AKA a Customer Engagement Expert) “Is this a chatbot?” “Am I speaking to a living person?” “How do I know you’re real?” These are just a few of the questions we get daily from hundreds and hundreds of conversations with car buyers. Consumers have come to know what to expect when it comes to …
In response to the Covid-19 pandemic, Cox Automotive conducted a study that analyzed the types of customers looking to buy vehicles. The study identified five car buyer segments or personas, each with unique characteristics. When dealers better understand these demographics, they can use the information in tandem with DataWise to shorten the path to the sale and greatly enhance the …
Advertising doesn’t work like it used to, and reaching customers takes more than a flashy commercial. Millennials, particularly, are highly resistant to ads, having grown up in a digital environment. You’ll have to work for their attention if you want them to make purchases at your dealership. Consumers want connection, and they seek out brands committed to their needs. Customer …
ActivEngage has become a digital engagement leader by helping auto dealers connect with their customers through multi-channel messaging options. We stay committed to helping our clients make the most of their time and resources, so we’re always working in the background to ensure that everything is running smoothly. From managed messaging to integrated add-ons, upsells, and other features, ActivEngage never …
Back in 2017, chatbots for car dealerships were the “next big thing”; they promised to provide more qualified sales opportunities at a lower cost. However, once bots started handling conversations for car dealers, it was clear to see where the communication gaps existed. From impersonal interactions to unhelpful responses, it was clear that chatbots could not stand in for dealerships …
ActivEngage Staff and Partners: As we continue to deal with the effects of the coronavirus and working remotely, I feel that how we identify ourselves and have defined our commitment to our people and our customers is indeed being tested. Our company was designed from the ground up to be a remotely managed human service and resource. Our goal is …
![[WEBINAR] Getting Personal During Social Distancing with DealerSocket](https://www.activengage.com/wp-content/uploads/2020/05/Getting-Personal-During-Social-Distancing-Hero.jpg "[WEBINAR] Getting Personal During Social Distancing with DealerSocket")
Did you miss our webinar with DealerSocket hosted by our very own, Carol Marshall, and Cavan Robinson of DealerSocket? These industry experts discuss automotive strategy and how your dealership can build virtual connections with buyers during social distancing. Watch the full webinar below. Then, read on to learn even more ways to use technology to your advantage and create meaningful …
These are unprecedented times. We all wake each day and hope for a new status or even a new reality. There is so much that has changed, and we long for the day that things start to change back to something that we can relate to as “normal”. Every day is difficult, with immense stress and challenges that none of …
