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Below you'll find a list of all posts that have been tagged as “Industry Trends”
With everyone glued to the internet these days, it’s become increasingly difficult for car dealers to capture people’s attention by traditional means. Wild and exciting tactics of the past don’t cut it anymore in today’s instant gratification society. While the inflatable tube man on the side of the road is eye-catching, it fails to explain why your dealership is different …
If 2020 and 2021 have taught us anything, it’s that nothing is set in stone. From the onset of the pandemic with its accompanying protocols until now, many industries have had their processes and perspectives turned on their head. And possibly even more important: consumer expectations have changed. Likely for good! This includes the automotive industry and the way car …
The recent car chip shortage has put quite a wrench in the cogs of inventory levels and new vehicle sales. But at the root of this is a much bigger problem. The semiconductor chip shortage has halted automotive production in general. And in no small manner. From a story by CNBC: “The ongoing semiconductor chip shortage is now expected to …
In this blog, you will: See how Carvana has disrupted the automotive industry. Get insight as to where consumers stand when it comes to purchasing a vehicle online. Learn how you can match (and beat!) Carvana’s unique brand of automotive customer experience. If you haven’t heard of Carvana by now, you aren’t paying attention. Eight years ago, Carvana was born …
In this blog, you’ll learn how to: Adjust your strategy during the inventory and chip shortage to maintain pre-owned stock. Intercept selling-curious people just seeing what options are available and arrange appointments. Adjust your advertising and marketing strategy to encourage customers to sell or craft incentives to push. Get a great messaging experience that can keep you top of mind …
First things first: What is digital marketing? Digital marketing covers your overall online presence. This includes your website, social media accounts, email marketing, mobile devices, and smart fridge — you get the picture. Wherever you can place ads to engage your potential customers online: that’s digital marketing. But, we’re going to get more specific and talk about the importance of …
(From the perspective of a CEE, AKA a Customer Engagement Expert) “Is this a chatbot?” “Am I speaking to a living person?” “How do I know you’re real?” These are just a few of the questions we get daily from hundreds and hundreds of conversations with car buyers. Consumers have come to know what to expect when it comes to …
In response to the Covid-19 pandemic, Cox Automotive conducted a study that analyzed the types of customers looking to buy vehicles. The study identified five car buyer segments or personas, each with unique characteristics. When dealers better understand these demographics, they can use the information in tandem with DataWise to shorten the path to the sale and greatly enhance the …
Advertising doesn’t work like it used to, and reaching customers takes more than a flashy commercial. Millennials, particularly, are highly resistant to ads, having grown up in a digital environment. You’ll have to work for their attention if you want them to make purchases at your dealership. Consumers want connection, and they seek out brands committed to their needs. Customer …
