Below you'll find a list of all posts that have been tagged as “Industry Trends”
It’s time to drive the thing! With more and more shoppers wanting to complete much of the car buying process online, how do you best build on the emotion of getting a new car? How do you convey the vehicle in a way the digital customer can get a feel for it in action before they come into your showroom? …
Artificial intelligence is always depicted as kind of scary in movies. It learns too much and becomes self-aware. It hates being handled by humans. It rebels. It kills or enslaves us all. Very dramatic! In reality, AI is a little more…boring? Funny? A novelty? I mean, people play chess with it sometimes. Its use in developing self-driving cars is off …
Let’s be honest with ourselves. Sometimes, car dealership websites can be a mess. Between pop-ups, endless special offers graphics, and any other doodads us automotive industry vendors come up with, there is a lot of information your car dealerships online visitors have to process. So, when it comes to implementing a chat widget, wouldn’t it be nice if auto dealers …
Omnichannel. A super cool word that just means “all channels.” How do your customers communicate with you as a car dealer? They certainly use multiple channels to do so, and the fact that car buyers seem to have different tastes in communicating with dealerships means you should definitely cover your bases, both online and offline. An omnichannel approach in your …
Buying stuff online is fun, and it’s also incredibly easy. Cars are no different. With online purchasing being easier and more convenient than ever, customers have grown accustomed to, enjoy, and expect digital communication service from a business; whether it’s the initial touch point, the follow up while waiting for the product or service, or to address any concerns post-sale. …
Since 2005, Google Analytics has been the most popular and effective web analytics tool that helps businesses analyze and track their digital marketing campaigns – car dealers included. If you’re reading this, you’ve likely spent countless hours using Google Analytics to track your car dealership’s website traffic (or websites, if you’re a dealership group), your online car shopper’s consumer behavior, …
As you may (or may not!) have heard, LivePerson Automotive is closing the hood on its direct-to-dealer automotive messaging platform on October 31, 2022. [EDIT: this date has changed, and LivePerson’s automotive messaging platform is now out of service as of 11/29/2022.] Being among the first live chat services for dealerships, we enjoyed a healthy competition with LivePerson that helped fuel …
Like it or not, social media is a must-have component of a business’s presence and marketing efforts in the modern age. In an increasingly social media-minded world, the biggest brands have realized that a two-way communication model is the most effective in humanizing, legitimizing, and enhancing their brand power. Interacting with your consumers and personifying a brand is the key …
Your insider resource for the latest in auto industry news, insights, innovations, and more! ActivEngage Insights Article Conversational Commerce Needs Good ConversationCustomer service has been an important aspect of business for, well, forever! Communicating with customers on a human level is a foundational part of a good sales nurturing process. Striking up a friendship, and having organic conversations in a …
