dealership-websites-and-baseball

How Timing Can Affect These 3 Elements on Your Dealership Website

Written By AE Staff

“You don’t have to swing hard to hit a home run. If you got the timing, it’ll go.” – Yogi Berra Three American League MVP awards, 10 championships, and 15 All-Star Games — Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing. It got me thinking …

automotive infographics

3 Automotive Infographics You Need to See

Written By AE Staff

In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an excellent way to get information quickly! If you don’t have time to read a bunch of text, these automotive infographics get right to the point. In order to help you stay up-to-date on consumer trends efficiently, ActivEngage …

Lead follow-up best practices

7 Crucial Days Following a Test Drive

Written By AE Staff

7 days. It’s not just a quote from the terrifying film “The Ring,” or as the Japanese know it “Ringu.” It’s also the crunch time for car buying decisions. Edmunds.com recently reported that 79% of shoppers buy a car within seven days after a test drive. That means that if you weren’t charming enough to sell the vehicle the day …

frustrated customer reviewer

Having No Chat Is Better Than Offering Bad Chat

Written By Ted Rubin

“Chat is chat.” That’s the argument we hear from dealers all of the time, often used to  justify their decision on picking any chat provider out there. Why do the research? Why pay more? All chat providers are the same, right? Wrong. Yes, the core functionality of chat is the same – shoppers click a button on your website and …