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Below you'll find a list of all posts that have been tagged as “Data Insights”
The Harsh Truth About Today’s Digital Car Shoppers The automotive industry has seen more disruption in the past five years than in the previous fifty. Customer expectations have evolved dramatically, a recent CarGurus Study shows a growing number of consumers prefer to do more online before going to the dealership. Yet many dealerships are still engaging shoppers the same way …
Building genuine connections in the fast-paced world of automotive isn’t just nice to have—it’s a must. Car shoppers today want more than just a transaction. They’re looking for personalized experiences that make them feel heard, valued and understood. The way forward? Live interaction. By blending the human touch with advanced automotive messaging tools supported by AI, dealerships can meet their …
The journey of automotive shoppers begins online. In today’s digital-first landscape, your dealership’s website is often the first interaction a potential customer has with your brand. Whether they arrive by a third-party link, organically, or from an OEM, your website becomes the starting point for their buying process. But with only 2% to 3% of visitors converting, how can you …
First Impressions Matter. Many auto consumers initially interact with a dealership through chat tools, making it crucial for these tools to offer high-quality engagements. A poorly managed chat can lead to missed opportunities and lost sales. If your current automotive chat solution struggles with engagement or conversion, it might be time to explore new options. Choosing the Right Chat Solution …
Who are Digital Natives? The term “digital native” is often used to describe individuals who have grown up immersed in technology, typically Millennials and Generation Z—also known as Zoomers. This group is not only tech-savvy but also wields significant economic influence, with a combined purchasing power exceeding $3 trillion. Understand Digital Natives’ Shopping Preferences Digital natives exhibit unique purchasing behaviors, …
It’s almost 2023. Pretty crazy, right? That means that the internet is almost 33 years old (if you go off of the timeline of the first genuine web page going live in 1990). In these last few decades, the internet has evolved in ways we couldn’t have imagined, and businesses now use the internet and related technology as a non-negotiable …
Welcome to the new decade and the age of data ethics. We’ve entered a time where consumers are warier than ever about how companies use their personal information—and with good reason. The risk of inadequate data security and lousy privacy practices has skyrocketed in the last few years. Since 2013, 9.7 billion data records were lost or stolen globally. Almost …
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how it can help improve your dealership’s follow-up processes. But what about the live chat data acquired beyond the conversation — such as consumer clickpath and the browser they’re on? This live chat data, also known as behavioral …
Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at 20%, says a recent study by PLADOOGLE, LLC. The study also found that if dealers go above and beyond by having the vehicle cleaned and make the shopper feel special during their showroom appointment, the closing ratio …
