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Below you'll find a list of all posts that have been tagged as “Data Insights”
The journey of automotive shoppers begins online. In today’s digital-first landscape, your dealership’s website is often the first interaction a potential customer has with your brand. Whether they arrive by a third-party link, organically, or from an OEM, your website becomes the starting point for their buying process. But with only 2% to 3% of visitors converting, how can you …
First Impressions Matter. Many auto consumers initially interact with a dealership through chat tools, making it crucial for these tools to offer high-quality engagements. A poorly managed chat can lead to missed opportunities and lost sales. If your current automotive chat solution struggles with engagement or conversion, it might be time to explore new options. Choosing the Right Chat Solution …
Who are Digital Natives? The term “digital native” is often used to describe individuals who have grown up immersed in technology, typically Millennials and Generation Z—also known as Zoomers. This group is not only tech-savvy but also wields significant economic influence, with a combined purchasing power exceeding $3 trillion. Understand Digital Natives’ Shopping Preferences Digital natives exhibit unique purchasing behaviors, …
It’s almost 2023. Pretty crazy, right? That means that the internet is almost 33 years old (if you go off of the timeline of the first genuine web page going live in 1990). In these last few decades, the internet has evolved in ways we couldn’t have imagined, and businesses now use the internet and related technology as a non-negotiable …
Welcome to the new decade and the age of data ethics. We’ve entered a time where consumers are warier than ever about how companies use their personal information—and with good reason. The risk of inadequate data security and lousy privacy practices has skyrocketed in the last few years. Since 2013, 9.7 billion data records were lost or stolen globally. Almost …
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how it can help improve your dealership’s follow-up processes. But what about the live chat data acquired beyond the conversation — such as consumer clickpath and the browser they’re on? This live chat data, also known as behavioral …
Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at 20%, says a recent study by PLADOOGLE, LLC. The study also found that if dealers go above and beyond by having the vehicle cleaned and make the shopper feel special during their showroom appointment, the closing ratio …
“There are 3 types of baseball players: those who make it happen, those who watch it happen, and those who wonder what happens.”-Tommy LasordaFormer pitcher, coach, and MLB manager After a historical World Series last year where the Chicago Cubs took home their first win in 108 years, we are set to kick off a new MLB season on Monday, …
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question, “How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers …
