Automotive Marketing: How to Win Over Multitasking Shoppers – Part 3

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 3

Written By Carol Marshall

Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went over simple digital marketing tips that help distracted shoppers pay attention to your business during their automotive research. Part 2 was full of helpful ideas on dealership promotions and unique amenities that cater to multitaskers. Now that …

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 2

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 2

Written By Carol Marshall

Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers are multitaskers. How do you sell cars to people juggling their time and attention? In an effort to help your car business boom in the era of always-on consumers, we created a three-part series of automotive marketing …

Is Your Dealership Taking Advantage of Live Chat Data?

Is Your Dealership Taking Advantage of Live Chat Data?

Written By AE Staff

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how it can help improve your dealership’s follow-up processes. But what about the live chat data acquired beyond the conversation — such as consumer clickpath and the browser they’re on? This live chat data, also known as behavioral …