What’s Your Chat Follow-Up Process?

What is Conversational Commerce?

Written By Eric Schlesinger

Advertising doesn’t work like it used to, and reaching customers takes more than a flashy commercial. Millennials, particularly, are highly resistant to ads, having grown up in a digital environment. You’ll have to work for their attention if you want them to make purchases at your dealership.  Consumers want connection, and they seek out brands committed to their needs. Customer …

What’s Your Chat Follow-Up Process?

What’s Your Chat Follow-Up Process?

Written By Carol Marshall

It’s not good enough to close the ticket when the chat ends. Your follow-up methods can have a significant impact on future customer interactions.  Your Customer Relationship Management (CRM) team needs to address every chat request quickly and professionally. Suppose a lead asks a question about a potential purchase or has a service inquiry. In that case, it’s essential to …

dealership live chat rescue feature

Does Your Dealership Live Chat Team Need Rescuing?

Written By Carol Marshall

You know that dealership live chat feature vendors are raving about? The one where you can ride in on a horse and shining armor to ‘save the day’? Yes, that one — the live chat feature that allows you to take over your provider’s conversation. It’s absolutely terrible. Rescuing your live chat provider is ridiculous. Here are three reasons why …

ActivEngage Launches Finance Tools for Car Dealerships

ActivEngage Integrates with 700Credit Finance Tools

Written By AE Staff

Exciting news here at ActivEngage! We’ve integrated with 700Credit finance tools to offer car dealers even better leads from live chat. The new online finance tools in our digital communications suite will change the game for the automotive industry. Here’s why: The Power of Finance Conversations in Chat Your customers are NOT satisfied with the tedious car buying process at …

Live chat data for dealership marketing

Is Your Dealership Taking Advantage of Live Chat Data?

Written By Eric Schlesinger

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how it can help improve your dealership’s follow-up processes. But what about the live chat data acquired beyond the conversation — such as consumer clickpath and the browser they’re on? This live chat data, also known as behavioral …

Setting appointments increases the value of internet leads

The Competitive Advantage of Internet Leads with Appointments

Written By Ted Rubin

Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at 20%, says a recent study by PLADOOGLE, LLC. The study also found that if dealers go above and beyond by having the vehicle cleaned and make the shopper feel special during their showroom appointment, the closing ratio …

ActivEngage live chat and the Art of the Online Pitch

The Art of the Pitch: How Live Chat Gets More Runs for Your Dealership

Written By Eric Schlesinger

“There are 3 types of baseball players: those who make it happen, those who watch it happen, and those who wonder what happens.”-Tommy LasordaFormer pitcher, coach, and MLB manager After a historical World Series last year where the Chicago Cubs took home their first win in 108 years, we are set to kick off a new MLB season on Monday, …

Chat and text growth in the auto industry

What Car Buyers Want: Digital Channels for Today’s Automotive Shoppers

Written By Ted Rubin

The role of the car salesperson is changing. While back in the day, shoppers would learn about car models at the dealership’s physical showroom, thanks to the Internet, they now often arrive at your lot fully equipped with a competitive overview of the vehicle they want. The way people buy cars is evolving, and so are their expectations toward the …

live chat tips for slow car sales

Increase Leads & Test Drives in the Slowest Months for Car Sales

Written By Eric Schlesinger

Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” It makes sense; try and stop pedaling and see how long you stay up! For people who do sales for a living (and more specifically, those who sell cars), the principle is very similar. Auto dealers are always looking for leads, trying …